doTERRA, a global leader in essential oils and wellness products, operates on a multi-level marketing (MLM) model. This means independent distributors, known as Wellness Advocates, not only sell products but also have the opportunity to build their own teams and earn commissions based on their sales and the sales of their downline. Understanding the doTERRA ranks is crucial for anyone considering joining or currently involved in the business, as it directly impacts earning potential and recognition. This article will provide a detailed overview of each rank, the requirements to achieve them, and the associated benefits.
Understanding the Foundation: The doTERRA Compensation Plan
Before diving into the specific ranks, it’s important to understand the core components of the doTERRA compensation plan. This includes concepts like Personal Volume (PV), Organizational Volume (OV), and Leadership Performance Pool.
Personal Volume (PV) refers to the volume of products you personally purchase each month. This is usually a key factor in remaining active and eligible to earn commissions. Generally, a minimum PV is required to qualify for bonuses and commissions.
Organizational Volume (OV) is the total volume of products purchased by you and everyone in your downline, including those directly sponsored by you and those they sponsor, and so on. This volume is crucial for rank advancement.
The Leadership Performance Pool is a percentage of doTERRA’s overall revenue that is distributed among leaders who have achieved specific ranks and maintain certain performance levels. Participating in this pool can significantly increase earning potential.
The Ranks: A Journey Through doTERRA’s Hierarchy
doTERRA’s rank system provides a structured path for Wellness Advocates to grow their businesses and achieve their financial goals. Each rank represents a higher level of achievement and comes with increased responsibilities and rewards.
Associate and Wellness Advocate
These are the entry points into the doTERRA world. An Associate is simply someone who has signed up to purchase products at wholesale prices. They do not necessarily intend to build a business.
A Wellness Advocate has also signed up at the wholesale level but is actively interested in sharing doTERRA products and building a team. They are eligible to earn bonuses and commissions.
Manager
The first significant step on the leadership ladder is Manager. To achieve this rank, a Wellness Advocate needs to have a minimum of 100 PV and an OV of 500. This rank signifies a growing customer base and a developing understanding of the business.
Director
Ascending to Director requires consistent effort and team growth. To become a Director, a Wellness Advocate needs to maintain at least 100 PV and have an OV of 1,000. This rank demonstrates the ability to attract and retain customers.
Executive
Executive is achieved when a Wellness Advocate maintains 100 PV and their OV reaches 2,000. This rank indicates a solid foundation and the potential for further growth within the company.
Elite
Elite is a significant milestone. Achieving Elite signifies consistent sales and team engagement. The requirement for Elite is to maintain 100 PV and have an OV of 3,000. This is often considered the first major step towards building a sustainable doTERRA business.
Premier
Reaching Premier requires not only personal sales but also the development of leadership within the team. To become a Premier, a Wellness Advocate must have at least 100 PV, an OV of 5,000, and personally sponsor two qualified Executives. This rank highlights the ability to mentor and guide others.
Silver
Silver is a key leadership rank and signifies a strong commitment to building a team. To become a Silver, a Wellness Advocate needs to maintain 100 PV and have three personally sponsored qualified Executives. This rank is the gateway to many leadership bonuses and increased earning potential.
Gold
Gold signifies a growing organization and strong leadership capabilities. To achieve Gold, a Wellness Advocate needs to maintain 100 PV and have three personally sponsored qualified Silvers. This rank indicates the ability to build leaders who can build their own teams.
Platinum
Platinum demonstrates significant leadership and organizational development. To become a Platinum, a Wellness Advocate needs to maintain 100 PV and have three personally sponsored qualified Golds. This rank signifies a thriving and self-sustaining business.
Diamond
Diamond is a prestigious rank within doTERRA, indicating exceptional leadership and business acumen. To achieve Diamond, a Wellness Advocate needs to maintain 100 PV and have four personally sponsored qualified Platinums. Diamonds are recognized as top leaders within the company.
Blue Diamond
Ascending to Blue Diamond requires a substantial and well-established organization. To become a Blue Diamond, a Wellness Advocate needs to maintain 100 PV and have five personally sponsored qualified Diamonds and one personally sponsored qualified Platinum, or two personally sponsored qualified Diamonds and two personally sponsored qualified Platinums, or one personally sponsored qualified Diamond and three personally sponsored qualified Platinums. This rank signifies a vast network and substantial income potential.
Presidential Diamond
Presidential Diamond is the highest achievable rank in doTERRA and represents the pinnacle of success. To become a Presidential Diamond, a Wellness Advocate needs to maintain 100 PV and have six personally sponsored qualified Diamonds. This rank signifies exceptional leadership, business acumen, and a significant impact on the lives of others.
The Benefits of Rank Advancement
Moving up the doTERRA ranks brings a multitude of benefits, both tangible and intangible.
Increased Earning Potential: As you climb the ranks, your earning potential increases significantly through bonuses, commissions, and participation in the Leadership Performance Pool.
Recognition and Rewards: doTERRA recognizes and rewards its leaders through special events, promotions, and other incentives.
Personal Growth: The journey to higher ranks fosters personal growth, leadership skills, and business acumen.
Team Building: Building a successful doTERRA business requires strong team-building skills and the ability to mentor and support others.
Making a Difference: Sharing the benefits of doTERRA products and helping others achieve their wellness goals can be incredibly rewarding.
Strategies for Rank Advancement
Achieving rank advancement in doTERRA requires a strategic approach and consistent effort. Here are some key strategies to consider:
Set Clear Goals: Define your goals for each rank and develop a plan to achieve them.
Focus on Personal Volume: Maintain a consistent PV by using and sharing doTERRA products.
Build a Strong Team: Recruit and mentor new Wellness Advocates, providing them with the support and training they need to succeed.
Develop Leaders: Identify and nurture potential leaders within your team, helping them achieve their goals.
Attend Training and Events: Stay informed about doTERRA products, business practices, and leadership strategies by attending training and events.
Network and Share: Share your passion for doTERRA products with others and expand your network.
Stay Consistent: Consistency is key to achieving long-term success in doTERRA.
Maintaining Your Rank
Once you achieve a certain rank, it’s important to maintain it to continue receiving the associated benefits. Maintaining your rank typically involves meeting specific PV and OV requirements each month. Failure to meet these requirements may result in a rank demotion. Understanding the specific requirements for each rank and consistently working towards them is crucial for long-term success.
Navigating the doTERRA ranks can seem daunting at first, but with a clear understanding of the compensation plan, consistent effort, and a focus on team building, anyone can achieve their goals. The ranks represent a journey of personal and professional growth, leading to increased earning potential, recognition, and the opportunity to make a positive impact on the lives of others. Remember to stay informed, stay consistent, and never stop learning. Good luck!
What are the core benefits of achieving higher ranks in doTERRA?
Achieving higher ranks in doTERRA unlocks significant benefits beyond just increased income. These benefits typically include higher percentages in unilevel commissions, leadership bonuses, deeper access to company resources and training, and greater recognition within the doTERRA community. These additional advantages contribute to a more sustainable and rewarding business, allowing you to build a larger and more successful team.
Higher ranks also offer the potential to impact more lives with doTERRA’s products and business opportunity. As you progress, you gain increased influence and credibility, which can attract more individuals to join your team and share in the company’s mission. This broader reach translates to a greater positive impact on your community and the lives of those you serve, fulfilling a deeper purpose beyond financial gain.
How does doTERRA define Personal Volume (PV) and Organizational Volume (OV), and why are they important?
Personal Volume (PV) refers to the total volume of products you personally purchase each month. This includes products for your personal use and those you purchase for resale to retail customers. Maintaining a certain PV is often a requirement for earning commissions and progressing through the ranks in doTERRA’s compensation plan.
Organizational Volume (OV) encompasses the total volume of products purchased by your entire downline organization, including your own PV. OV is a critical metric for rank advancement, as it reflects the overall productivity and growth of your team. Meeting specific OV thresholds is essential for achieving and maintaining higher ranks, unlocking greater income potential and leadership bonuses.
What are the key requirements to advance to the rank of Elite in doTERRA?
To achieve the rank of Elite in doTERRA, you must maintain at least 3,000 in Organizational Volume (OV) each month. This signifies a solid foundation of product sales within your team, demonstrating your ability to build a customer base and support your downline members. This rank represents an initial milestone in building a sustainable doTERRA business.
In addition to the OV requirement, you also need to be an active Wellness Advocate, meaning you must maintain a minimum Personal Volume (PV) order each month. Typically, this PV requirement is 100 PV. Meeting both the OV and PV requirements qualifies you for the Elite rank and its associated benefits, including commission eligibility.
What is the significance of “legs” in building a successful doTERRA business and achieving higher ranks like Silver and Gold?
In doTERRA, a “leg” refers to a personally enrolled Wellness Advocate who has built their own team within your downline organization. Having multiple active legs is crucial for achieving higher ranks, such as Silver and Gold, as it demonstrates your ability to develop and support leaders within your organization. These ranks require a specific structure of qualified legs to progress.
Building strong legs signifies that you are not just focusing on personal sales, but are actively mentoring and empowering others to succeed. The requirements for Silver and Gold ranks usually involve having a certain number of Executives, Elite, or Premier leaders in separate legs. This structural requirement encourages collaboration and duplication within your team.
How does the Leadership Performance Pool impact income at the higher ranks of Platinum, Diamond, and beyond?
The Leadership Performance Pool is a significant income opportunity for Wellness Advocates at the higher ranks of Platinum and above. doTERRA sets aside a percentage of its total commissionable volume each month to fund this pool, which is then distributed among qualified leaders based on their rank and organizational performance. This pool incentivizes leadership and team growth.
Participating in the Leadership Performance Pool allows top leaders to earn a substantial bonus income, often exceeding their individual and team commissions. The specific requirements for qualifying for these pools vary based on rank and organizational structure, but generally involve building a large and productive team with multiple legs reaching significant ranks. This is a substantial financial reward for effective leadership and team development.
What is the difference between “rank qualification” and “rank maintenance” in doTERRA?
Rank qualification refers to the process of meeting the specific requirements for achieving a particular rank for the first time. This usually involves hitting the necessary OV and PV thresholds, as well as fulfilling any leg structure requirements stipulated in the compensation plan. Qualification is the initial step in progressing to a new rank.
Rank maintenance, on the other hand, involves consistently meeting the same requirements each month to retain the achieved rank. It demonstrates your ability to sustain the necessary organizational volume, personal volume, and leg structure to continue operating at that level. Maintaining a rank is crucial for consistent income and accessing the associated benefits.
What strategies can be used to effectively support team members in achieving their rank advancements within doTERRA?
Providing regular training and mentorship is crucial for supporting team members in their rank advancement journey. Offer workshops on product knowledge, sales techniques, and business building strategies. Also, implement one-on-one mentoring to provide personalized guidance and support to help them overcome challenges and achieve their goals.
Facilitating clear communication and fostering a supportive team environment are also critical components. Ensure that team members have access to the information they need to track their progress and understand the requirements for each rank. Celebrate successes, offer encouragement during setbacks, and cultivate a culture of collaboration and mutual support within your organization.