Is Aeropostale a Luxury Brand? Unpacking Its Brand Identity and Market Position

Aeropostale. The name conjures images of teenagers sporting casual wear emblazoned with the brand’s signature lettering. But does this popular clothing retailer qualify as a luxury brand? The answer, in short, is no. However, a deeper dive into the brand’s history, marketing strategies, target audience, and pricing models reveals a nuanced understanding of its place … Read more